What makes great marketing?
Great marketing is not (just) about fancy creative, or huge budgets – it is about doing something that makes a customer undertake an action that helps fulfil the objectives of your business – this might result in a customer wanting to find out more …
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Four key data trends affecting the digital marketing industry
Having spent many years working on ad campaigns for brands such as JP Morgan, Microsoft and Johnson & Johnson, Ben Rhodes is now director of customer marketing for Royal Mail. It's for this reason that Ben was invited to sit on the judging panel for …
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